DAW

Dispense As Written (DAW)

This is taken from a great book called: "The Next Trillion". It was written in 2000 and the author, Paul Zane Pilzer correctly predicted that the drug and pharmaceutical companies would begin marketing their drugs via television.
When you pay the staggering prices for prescription drugs, you are also paying for their marketing campaigns. The doctor will check the box on the prescription form that reads "DAW"- Dispense As Written. That means the prescription will be filled by the more expensive name brand rather than the cheaper generic, which is available for about ninety percent of all prescriptions.

The drug companies found a way to beat back the generic "opportunity". They hired the same ad firms as the food companies and began direct image-based advertising to consumers. The patient is directly sold on the product and told to "ask their doctor" for a DAW prescription--with the knowledge that if the doctor refuses to write the prescription, the pre-sold patient will simply find another doctor who will.

While there is obviously no direct conspiracy between the $1 trillion food industry (which cause most of the problems) and the $1.4 trillion medical industry (that treats just enough of the symptoms to get the "targets" back to work and consumption), the economic effect is the same as if these two industries were conspiring against the American consumer in the most sinister fashion.
Drugs cleverly treat the symptom, they do not cure. The cause is not treated just the symptom. People don't seem to understand, the drugs are slowly killing them.

On a microeconomic level, each time consumers get real information that could help them take control of their health, the food and medical industries, acting in their own economic self-interest, manipulate this information against them.

He with the gold makes the rules.

Take a look at the waistlines and diets of most politicians if you want to know what they think of food and health!
The politicians have been effectively controlled by the food and drug companies for so long that our government is now a large part of the problem rather than poised to be part of a solution.

This is the business of sickness, not wellness. Synthetic man-made drugs are poison to your bodies. You don't become a customer until you're stricken by and react to a specific condition or ailment. No one really wants to be a customer. It's too bad we trust doctors and the medical/drug companies to heal us when the opposite is occurring.

Please open your eyes and if you are taking prescribed drugs try and find a way off them. They have a domino effect on your health. One drug treats one symptom while causing numerous other negative side effects. All of which need to be treated by more drugs, causing further damage. Have you ever heard a positive side effect mentioned during commercial disclaimers?

To your health America.
Graham

http://www.mienterprize.com/?gillfinn